Chevrolet Good Deeds Cup Masthead.
Chevrolet Good Deeds Cup Masthead.
CHEVROLET GOOD DEEDS CUP CHAMPIONS

The U13 female Lloydminster Blazers are the 2022 Chevrolet Good Deeds Cup champions!

This season, Chevrolet challenged teams to complete a Good Deed within the community that helped to make hockey more inclusive to people from all backgrounds and abilities. The Blazers decided to focus their efforts on ensuring that their local arenas would be built in a manner that would make them accessible for everyone in the community. 


The idea to promote accessibility was prompted by the inability of a parent volunteer who uses a wheelchair to access the timekeeper box or find unobstructed views to watch the games. The team got to work developing a presentation and delivered it to the local city council to ensure that the new arenas being built included accessibility for fans and for local para-hockey teams such as see-through rink boards.


To demonstrate their passion and the need for accessible arenas, the team hosted a ‘try para-hockey’ event. This event brought attention to the sport, who can participate and ensured their message to make the new arenas accessible was heard by the community.

Their dedication to making hockey and recreation more inclusive for everyone will be felt in the years to come with their donation of $100,000 to Inclusion Lloydminster.


The donation to Inclusion Lloydminster will allow the organization to continue to support children and adults with developmental disabilities and their families. Inclusion Lloydminster’s vision is to ensure everyone is included and made to feel a part of the community. They will work with the Blazers to ensure the community and hockey is made more accessible and inclusive for all.


Thank you to all the minor hockey players, coaches, team volunteers and fans who submitted Good Deeds and voted during the season to help Shift Change towards inclusivity in hockey. 
2021-22 CHEVROLET GOOD DEEDS CUP YEAR IN REVIEW

This year, we challenged minor hockey teams across Canada to Shift Change. We asked them to go out into the community and complete Good Deeds that helped bring inclusivity to the game of hockey – and did they deliver!

 

With the support of coaches and parents, teams submitted videos that demonstrated their Good Deeds. The Good Deeds this season included teaching new Canadians to skate, building outdoor rinks for the community, donating hockey equipment to an Indigenous community in need and wearing pink hoodies to bring awareness of racism directed at teammates.

 

The 12 Regional Finalists all made their communities proud.
Good Deed Idea Starters.

MAKE HOCKEY MORE ADAPTIVE  

Kids with disabilities don’t always use the same equipment as able-bodied players. Since the equipment is specialized, it’s more expensive and less accessible to purchase. You could hold a fundraiser for a charity that helps provide equipment for para hockey players.

Make Hockey More Accessible.
Get more black, indigenous, and people of colour players in the game.

GET MORE BIPOC PLAYERS IN THE GAME

71% of new Canadians express interest in hockey, yet only 1% will get an opportunity to play. You could introduce your friends new to Canada to hockey by giving them their first skating lesson.

GET MORE YOUNG WOMEN IN THE GAME

The ratio of male hockey players to female players is roughly 5:1. This could be your opportunity to empower more females in your community to play the game.  

Get more young women in the game.
Make equipment more accessible.

MAKE EQUIPMENT MORE ACCESSIBLE

A Canadian family spends an average of $1700 on equipment, registration, tournaments, and other fees. Not everyone can afford it. To help, you could hold an equipment drive for people to donate the equipment they no longer use.
Ambassadors.
Sarah Nurse.

SARAH NURSE

Sarah Nurse is a Canadian professional ice hockey player on the women’s national ice hockey team and a hockey analyst on Sportsnet. In 2018, she won a silver medal for Canada at the 2018 winter Olympics and most recently, won gold at the Women’s World Championship, 2021. Nurse is a proud partner of Hockey Helps the Homeless and the Black Girl Hockey Club.
Harnarayan Singh.

HARNARAYAN SINGH

Harnarayan Singh is a play-by-play broadcaster for Sportsnet and Hockey Night in Canada Punjabi, where he won a Canadian Screen Award for his work in 2021. He was the first play-by-play announcer of South Asian Descent to call an English game on Hockey Night in Canada and is a proud partner of HEROS hockey – a volunteer driven charity that teaches life skills and empowers marginalized youth through hockey. His memoir, One Game At A Time was a bestseller in Canada when it released in the fall of 2020.
Caroline Ouellette playing hockey.

CAROLINE OUELLETTE

Caroline Ouellette is a LGBTQ+ retired Canadian ice hockey player and current associate head coach of the Concordia Stingers women's ice hockey program. She has won four Olympic gold medals with Team Canada and is four time Clarkson Cup Champion with Montreal Les Canadiennes. Ouellette is a proud founder of the NFPO Girls Hockey Celebration, and is an advocate for the international charity, Right To Play.
Tyler McGregor playing hockey.

TYLER MCGREGOR

Tyler McGregor is the team captain of Hockey Canada’s National Sledge Hockey team and is widely recognized as one of sledge hockey’s best in the world. He’s proudly represented Canada at two Winter Paralympic Games and five World Championships and has the medals to prove it. McGregor initiated The Terry Fox Sledge Skate of Hope in February 2021 and raised $31,329 to date for the Terry Fox Foundation.
Select button to view past winners.

GET INSPIRED BY OUR PAST CHAMPIONS!

2020-21 – VICTORIA ADMIRALS

The Victoria Admirals put a lot of thought and effort into their Good Deed Idea. These exceptional players proposed helping kids with physical and mental health challenges get the specialized equipment they need to thrive. The Admirals donated their prize money to the Children’s Health Foundation of Vancouver Island to make this happen!

GET INSPIRED BY OUR PAST CHAMPIONS!

2019-20 – NORTHEAST EAGLES

The Northeast Eagles made a major difference in their community by raising donations for the Rainbow Riders Therapeutic Riding Centre which provides horseback riding programs for children with physical, mental and cognitive impairments. The Eagles were able to use this money to provide a week of riding lessons for local youth, as well as purchase a utility vehicle for the Rainbow Riders facility to help with their everyday needs.

GET INSPIRED BY OUR PAST CHAMPIONS!

2018-19 – WEST CARLETON WARRIORS

When their neighbouring town was hit by a devastating tornado, the West Carleton Warriors knew they had to help. They immediately began raising funds to clean up the area to aide in Dunrobin’s recovery.

GET INSPIRED BY OUR PAST CHAMPIONS!

2017-18 – PAS HUSKIES

The Pas Huskies are a team from a tight-knit community in Northern Manitoba who rallied together to make a lasting impact. The Huskies helped save a local shelter from closing right before the holidays. Through their hard work, they made a difference in their community that was felt across the country.

GET INSPIRED BY OUR PAST CHAMPIONS!

2016-17 – GLACE BAY MINERS

The inaugural winner of the Chevrolet Good Deeds Cup was the Glace Bay Miners – an U13 team who brought joy to Canadian veterans by celebrating with them on Valentine’s Day. The Miners surprised the veterans at a retirement home and brought each of them a Valentine’s day gift. It was an act of kindness that brought happiness to both the young and old.

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Frequently asked questions.

What is the Chevrolet Good Deeds Cup?

The Chevrolet Good Deeds Cup is the first hockey trophy awarded to a minor hockey team that has the best season off the ice. The team who makes the biggest impact in their community will be named the 2021-22 Good Deeds Cup Champions.

 

This season, Chevrolet has a new mission – to make hockey more inclusive than ever. We’re asking minor hockey teams across Canada to complete a Good Deed in their community that encourages people from all backgrounds and abilities into the game.

Who is eligible to win the Good Deeds Cup?

Any Canadian U-11, U-13, or U-15 hockey team that is registered with Hockey Canada.

What counts as a Good Deed?

Any group act of good that promotes the idea or action of inclusivity by getting more people from all backgrounds and abilities into the game of hockey. We recommend you hold a team meeting or reach out to your Member branch so that you can pinpoint a few ways you can make a difference in your community.

Why do I need my team’s Good Deed pre-approved?

To ensure that the selected Good Deeds abides by the Hockey Canada sanctioning guidelines and doesn’t put any player, coach or community member at risk.

How do I submit my team’s Good Deed?

Submitting a Good Deed is easy. Just follow these steps:

  1. Choose your Good Deed.
  2. Submit your Good Deed for approval by Hockey Canada.
  3. Reach out to your local Chevrolet Dealer to see how they can help.
  4. Once approval for your Good Deed has been received from Hockey Canada, you and your team can start giving back to your community, make sure to document it. Take videos and photos of your efforts.
  5. Edit a one-minute video.
  6. Upload your team’s contact information and video link (YouTube/Vimeo) by February 1, 2022.

What is the early bird contest?

To encourage teams to submit, we are hosting an early bird contest. Teams that have their Good Deed approved and submitted between November 13 and January 6 will be eligible to win one of the following prizes;
a.    Grand Prize: One (1) grand prize available which consists of being the featured minor hockey team to introduce the Hockey Night in Canada broadcast.

b.    Secondary Prize: Five (5) Chevrolet Good Deeds Cup prize pack for each winning team member featuring branded clothing and swag. Approx value $35 per player.

How many Good Deeds does my team need to do?

To compete for the Chevrolet Good Deeds Cup, teams must perform at least one Good Deed in their community. Feel free to complete more than one Good Deed. The more impact you create in your community the better. There is no limit to how much good you can do.

When is the last day my team can submit a video?

All Good Deeds must be submitted to ChevroletGoodDeedsCup.ca by February 1, 2022.

How are the Good Deeds Cup Champions determined?

A panel made up of representatives from Chevrolet, Hockey Canada, along with our Chevrolet Hockey Ambassadors will review each entry to determine the 11 Regional Champions and one Wild Card Champion. Then, over a three-week period, Canadians will participate in an on-line vote to determine our championship team.

What do the Champions receive?

The prizing for the Good Deeds Cup Champions includes $100,000 to the charity of the team’s choice, Chevrolet Good Deeds Cup giveaways, and much more.

 

All Regional Champions will receive prizing as well. See the Rules & Regulations for more information.

Any additional questions that weren’t answered?

Please email us at to respond to any additional question or concerns about Chevrolet Good Deeds Cup.
Chevrolet Good Deeds Cup trophy.

ABOUT

The Chevrolet Good Deeds Cup seeks to inspire young Canadians to do good by transforming the positive values learned through hockey into Good Deeds within their communities. Along with our partners at Hockey Canada, Chevrolet’s goal is to help develop hockey players off the ice. Over the past six years, we have challenged over 10,000 hockey players across the country to go out and do Good Deeds in their communities. These teams have made an extraordinary impact with over 1000 Good Deeds done and $550,000 donated to well-deserving charities.

This season, we shifted the focus of the Chevrolet Good Deeds Cup to make hockey more inclusive than ever. We asked teams to complete Good Deeds in their communities that get people from all backgrounds and abilities into the game.

Our champion has been named for this season, so please continue with your Good Deeds until we kick off the 2022-23 Chevrolet Good Deeds Cup in the Fall of 2022.

OUR COMMITMENT TO INCLUSIVITY!

Chevrolet Logo.

General Motors aspires to be the most inclusive company in the world.
Hockey Canada Logo.

Hockey Canada is committed to continuing to listen and learn, and being open to change in an effort to take action around diversity.

 

We have a commitment to continue to work with all stakeholders to deliver more fun and more positive experiences for everyone in hockey and make all Canadians feel welcome in and around our great game.
Chevrolet Good Deeds Cup winners celebrating.
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